Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale
CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft...
View ArticleOut-Stream Gives Slate 10x Video Ad Boost
CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s...
View ArticleFirst-Party Data Helps Meredith With Video Content Strategy
First-party data is critical to deliver video content to the right audiences, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a media and marketing company...
View ArticleSlate Publisher Sees ‘Huge Business’ Potential In Podcasts
CHICAGO — For many, it is a forgotten medium that never quite fulfilled its promise. But podcast publishers who have done well tend to have done really well. Webzine Slate, a veteran talk podcast show...
View ArticleMeredith Experiments with Native Ads
Meredith is expanding further into native video ads, and has plans to roll out more in the coming months, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a...
View ArticleHow Ad Execs Think Differently About Mobile
CHICAGO — Mobile attracts different consumers in a different mindset than traditional digital media. So how can agencies get out of the “shovelware” mindset and give mobile users something more likely...
View ArticleKPI Optimization Critical in Video Campaigns
The success of a video campaign can be measured by a range of different metrics and they often vary by the campaign or clients, says Stephanie Mustari, Director of Programmatic Media at Havas, in a...
View ArticleHavas Testing New Ad Formats For Quality Inventory
CHICAGO — Media agency Havas is currently testing online video ad formats including variants of pre-roll and new so-called “oustream” ads, which allow publishers to place auto-playing video ads between...
View Article‘Context Is King’ For Native Video Advertising
CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept...
View ArticleAdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds
CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation...
View ArticleSatisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a...
View ArticleMeredith Marries Mobile Video And ‘Helpful Marketing’
CHICAGO — Fresh from its deal to run Martha Stewart Living and Martha Stewart Weddings magazines, Family Circle publisher Meredith is busy melding utilitarian content and opportunistic commerce for its...
View ArticleSlate, Others, Will Form Network To Exploit ‘Resurgent’ Podcast Interest
CHICAGO — Serial, the episodic non-fiction crime story in podcast form, has re-energized a medium many had thought flickered out before it ever really caught fire – and now web publishers are set to...
View ArticleBranded Video Goals Wide Ranging by Brand, Maxus’ Jill Langan
Branded content goals vary widely by client, but can be used to deliver on a range of marketing goals, says Jill Langan, Senior Partner and Strategic Planning Director at Maxus, in an interview with...
View ArticleBranded Video Now Driven by Data, Audiences, Digitas’ Mark Book
Branded video has evolved from a “post and hope” approach to a data-driven strategy, says Mark Book, VP and Director of Social Content at Digitas LBi, in an interview with Elaine Boxer, Director of...
View ArticleThemed Content Drives Higher Engagement in Brand Messages, SMG’s Lichtenberg
Brands will be most successful in creating video content if they understand which platforms their consumers like these days, says Lindsay Lichtenberg, VP and Director of Publishing Platform and...
View ArticleHavas’ Mustari: How Native And Programmatic Ads Mix
CHICAGO — Some ad buyers are getting excited about the opportunity to deliver messages to consumers in ways that fit the surrounding content experience; others are loving the new-found efficiency and...
View ArticleThe Problem With Video Pre-Rolls: Teads’ Jim Daily
CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results...
View ArticleMore Data Needed For Personalized Ads: SMG’s Lichtenberg
CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I...
View Article
